Nissan logo history
Both county officials and Nissan said it was a happy coincidence that the county effort to find advertisers are at the same time the auto maker was to launch a marketing campaign for its 1986 1 / 2 truck and aimed directly at the adventure type of people who frequent the beach. Nissan called the CAMION Un Hardbody ".
[Chris Klinger] stated that the Nissan cars and trucks to replace all six vehicles of the department. Although the benefits are difficult to pin down, it believes the vehicles will save the beaches and Harbors Department $ 280,000 in maintenance costs over the next five years, and the marketing company will receive 20% of this amount for his services . The ministry expects that the parking and other fees represent revenues of $ 6.1 million this fiscal year, less than half of its $ 15.6 million budget.
In return for the vehicles, Nissan gets the right to advertise as official vehicle of the region's beaches and advertising can use the logo of the department. The company also has exclusive rights to sponsor the beach 10 events, tournaments like volleyball, each year. All other car manufacturers are excluded from the range of sponsorship of events during the term of the Nissan.
Before becoming "Nissan" the company was known as the "Datsun." The origins of the Nissan Motor Company dates back to 1st July 1911, when a technician of 37 years, Hashimoto Masujirô桥本増治郎, founded the company in Tokyo Kaishinsha快进社. Three years later the first car out of the workshops: DAT who had a V-2 engine with a power of ten horses, which could reach a maximum speed of 32km/heure. In 1919, another company, Jidosha Jitsuyo Osaka, launched the Lila, a small car's traditional 1.2 liter of displacement. The company, formed by the merger of the two Japanese manufacturers in 1925, was originally Dat Jidosha-Seizo whose headquarters was in Osaka, then took the name Jidosha-Seizo in 1933 and was renamed Nissan in 1934, after a merger with the company Nihon Sangyo (Lit. Industry of Japan, abstract Ni-San). The cars produced were first called Datsun and Nissan, Datsun and the name was later abandoned in the late 1970s.
Nissan suffered its largest expansion in the 1970s, when the Japanese automobile industry as a whole was unfolding. Nissan became the number two Japanese automotive, behind Toyota. Since then, the ambition of the company has always been to catch up with its competitor, without ever achieving it.
In 1989, Nissan launched a new brand in the United States, Infiniti. This mark will help to increase its presence on the world's largest market.
In the 1990s, the company was falling behind in development and marketing and whose identity became blurred profits did one year in the decade, in 1996. On 31 March 1999, while Nissan is on the verge of bankruptcy, an alliance with Renault, second french manufacturer, is concluded. Carlos Ghosn, the Renault number two at the time, took over Nissan, and became the first french at the head of a Japanese automobile company.
The new headquarters under construction (April, 2008)
Became CEO of Nissan, Carlos Ghosn took the company's recovery, with a plan to become famous, the "NA" for "-Nissan Revival Plan." By practicing a policy of reducing costs (including the elimination of 21,000 jobs) and taking advantage of synergies with its new shareholder Renault, Nissan has returned to a globally competitive. The Renault-Nissan Alliance is currently the fourth largest automotive world.
The new headquarters, a tower of eighty-nine feet high and twenty-two floors, located on the edge of the Yokohama Bay, will be completed in October 2009.
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