The oval of the Ford brand is one of the best known symbols in the world and has been used for more than 50 years. The script trademark dates back to the beginning of the engineering firm of Henry Ford developed a wizard version of the stylized words "Ford Motor Company."
This logo is the blue oval that Ford released in 2003 in honor of 100 years of the Ford Motor Company was about. He was named the "Centennial Blue Oval".
Ford logo history
It was on 16 June 1903, Henry Ford founded the Ford Motor Company with a capital of U.S. $ 150 000, of which U.S. $ 28 000 from his pocket.
The first car was sold on 23 July 1903 [ref. desired].
The plant is housed in a former factory buggies from Detroit, she knows a difficult start. But Henry Ford full of ideas: in five years, he created 19 different models.
The success came in 1908 with the arrival of the famous Model T Ford on 12 August 1908. This model will be sold over 15 million copies worldwide. The success of the Ford T was such that demand will exceed supply. Ford did not even need to advertise from 1917 to 1923.
To produce the Model T Ford, Henry Ford had set up a new working method called directly inspired fordism of Taylorism, itself named OST (scientific organization of work), which spreads rapidly in all industries transformation.
Ford Model T Highboy 1919
To cope with the relative saturation of the market as a widespread dissemination of the Model T Ford, Henry Ford develops the principle of renewal versions for its automobiles. New versions of the Ford T appear, sometimes with minor changes over previous versions, so that the market is regularly stimulated by this mode.
The success of the Model T Ford allows to expand considerably in the United States, but also in Asia (1909), South America, Europe (1911) and Australia (1925), new production and assembly being. This rapid development is accompanied by a unique system of remuneration for the time: $ 5 for eight hours per day in 1914.
During the First World War, Ford produced submarines, tanks, airplanes and ambulances to the Allies. The company began by following in the production of trucks and tractors (Fordson) in 1917. Monitor aircraft production in 1925 (Tri-Motor airplane), unfortunately stopped by the economic depression that sévira United States after the 1929 crisis. In 1919, Henry Ford retires and passes the credentials to his only son, Edsel, while continuing to pay very serious attention to the company.
In the 1920s, Fordism and its corollaries - mechanization, improved working conditions and economic development - make Henry Ford a folk hero in the USSR and the Ford vehicle sales increased tenfold between 1922 and 1925 [4].
At the same time, he bought the newspaper, The Dearborn Independent which is converted into anti-Semitic platform. It will compile the latest articles in the book The International Jew, translated into several languages, and which inspired the writings of Adolf Hitler. Thus, Henry Ford is the only American mentioned in Mein Kampf and was the only one to have his portrait in the office of Hitler (Read The American Axis by Max Wallace).
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