Cadillac logo history
In 1998, when Cadillac began creating a new design language for its models called the art and science, graphic designer, Anne-Marie Webb Laverge-GMO and identity of the brand's corporate group been asked to rethink the Cadillac emblem. For the new body which they need a new logo. The new design theme to combine suggestions of high technology and elegance. The group decided to designers on the main changes in the traditional wreath and crest logo. The new logo shield wore the colors of the Cadillac tradition: red, silver and blue, black and gold on a platinum background (as suggested by the high technology). But the jewel in the crown at the top has disappeared and the MERLETTES. The crown is faceted, too, its leaves reinterpreted in a mechanical form.
Cadillac is an American automobile manufacturer based in Detroit (Michigan). Its name pays tribute to the founder of the city, gascon-Antoine de Lamothe Cadillac. William Crapo Durant bought the brand in 1909 to incorporate in its General Motors and become the division of luxury cars.
Since its establishment, led by its founder Henry M. Leland, Cadillac has become a benchmark in the industry, with interchangeable parts (1907), the start and electric lighting (1912), the windows Security (1926), the gearbox Synchronized (1928), and as an expert on engines V V8 (1915), and V16 engine V12 (1930), V8 high performance (1949), engine displacement modular V8-6-4 (1982). The brand also has a strong influence on the style automobile thanks to the talents of designers like Harley J. Earl who created the first center of style in an automobile manufacturer (1927), Bill Mitchell, whose 60 special effect in 1938 other manufacturers for twenty years, and Chuck Jordan, which ensures the transition to the style International 1990s.
Through its integration into a powerful industrial group, Cadillac survive the economic crisis of the 1930s and managed to dominate the market for luxury cars after the war. This approach bring the market somewhat because of so many cars off the mark in circulation.
Strongly compete on its own market by the manufacturers of German and Japanese prestige, Cadillac is undergoing a difficult stage in the mid-1980s until the 1990s. Since 2000, the brand is experiencing a renaissance with stylistic choices and techniques suited to the tastes of the day and worthy of its tradition. At a total questioning of the strategy of General Motors, Cadillac remains with Chevrolet, the best way to sustain the group in the years ahead.
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